June 17, 2020
The LIVEKINDLY co. expands its Brand Portfolio with the Acquisition of Oumph!
The LIVEKINDLY co., a collective of heritage and startup brands on track to become one of the world’s largest plant-based food companies, today announced the acquisition of Oumph!, a multi-award winning plant-based brand from Sweden. With this purchase the LIVEKINDLY co. underlines its ambition to spearhead the worldwide food revolution proclaiming environmentally friendly meat alternatives.
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May 29, 2020
Oumph! UK sales up by 400%
Swedish award-winning plant-based brand Oumph! has seen a 400% increase in sales in the UK the first four months of this year, compared to the same period last year.
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April 27, 2020
Next stop for Oumph! – the Netherlands!
Following the success in the Nordic countries, United Kingdom and Ireland, the multi award-winning plant-based brand Oumph! is now expanding into the Netherlands. The initial Oumph! launch includes three varieties: Pulled Oumph!, Oumph! Thyme & Garlic and Oumph! The Chunk, which is now available in selected Jumbo stores.
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March 12, 2020
The Oumph! Banger and Oumph! Smoky Bits launching in Sweden
Oumph! is launching two new products into Swedish supermarkets from the 16th of March. The Oumph! Banger and Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas. "Our aim is that The Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden", says Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.
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January 22, 2020
The Oumph! Burger awarded Best Vegan Burger
The Oumph! Burger has won the prestigious Best Vegan Burger in the 2020 Vegan Food & Living Product Awards. The jury's verdict reads: “This really tastes like a burger, with the crust and center being pretty bang on. It has a very enjoyable taste and texture. This is a great one for anyone doing Veganuary in particular as it proves that vegans don’t have to miss out!"
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January 2, 2020
Tesco launching Sticky Smokehouse Oumph!
Oumph! are launching their plant-based Sticky Smokehouse Oumph! into Tesco. Sarah Bird, Buying Manager – Prepared Foods at Tesco said: "As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign."
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November 22, 2019
Celebrate the holidays at Chiquito with Oumph!
Thanks to the success of the plant-based Oumph! dishes at Chiquito, UK's biggest Mexican restaurant chain, a brand new Oumph! dish has been added to their popular Christmas menu. In addition to featuring in the Christmas menu two Oumph! dishes - Vegarrito and Vegan Fiesta Fajita - have now made it from the vegan menu on to the main menu.
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November 8, 2019
Mega success for The Oumph! Banger at Vegovision
Last weekend award-winning Swedish brand Oumph! launched their new sausage at Swedish vegan show Vegovision in Stockholm. The Oumph! Banger was an instant success with visitors, and was so sought after, that long queues quickly formed, with fans keen to taste a sample. The Oumph! Banger is set to launch in the Nordic countries in spring 2020.
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September 30, 2019
Oumph! now available all over Ireland
Thanks to high customer demand award-winning, plant-based Oumph! is now available all over Ireland, in selected Centra, SuperValu, Tesco and Dunnes stores. Popular products include Oumph! Kebab Spiced, Pulled Oumph!, Oumph! The Chunk, Oumph! Salty & Smoky, The Oumph! Pizza and The Oumph! Burger.
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September 23, 2019
Real Wrap Co. adds Oumph! to their plant-based menu
Award-winning Oumph! is launching into a new segment in the UK, with plant-based food-to-go products. The launch is thanks to a successful collaboration with award-winning Bristol based Real Wrap Co. Distribution for the range starts 30 September into over 35 universities across the UK, as well as hospitals, schools, colleges and retail outlets.
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July 19, 2019
The Oumph! Burger now on the menu in Shepherd Neame pubs
The plant-based Oumph! Burger, from Swedish multi-award winning Food for Progress, is now on the menu in a number of Shepherd Neame flagship pubs in Kent and London.
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July 10, 2019
Chiquito takes vegan to the mex level and adds Oumph! to the menu
The UK’s biggest Mexican restaurant Chiquito has launched its exciting new vegan menu – taking vegan to the Mex-Level! Oumph! is now featured in two new plant-based dishes. The new vegan menu is available at all Chiquito sites, and features the new innovative vegan takes on Mexican classics making Mexican food more accessible to the nation as consumer food habits change.
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June 25, 2019
Oumph! now available at ASDA
Multi award-winning plant-based Oumph! is continuing its expansion in the UK, with ASDA. Five Oumph! products are part of the initial launch, which will take place the week commencing 1st of July: Pulled Oumph!, Kebab Spiced, The Chunk, Thyme & Garlic and The Oumph! Burger.
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June 18, 2019
Everything you need to know about perfectly barbecuing Oumph!
Feel like barbecuing Oumph? But not sure how to do it? No worries, it is super easy. Here are five top tips for a really awesome BBQ with Oumph!
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May 13, 2019
Oumph! now on the menu at Bella Italia
Award-winning Oumph! is now featured in several plant-based pasta and pizza dishes on the menu at popular Bella Italia restaurants, which can be found in more than 100 locations across the UK and Ireland. The new menu at Bella Italia introduces 30 brand new dishes and 40 improved dishes, with over 20 options each to cater for vegans, vegetarians, gluten free and dairy free.
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May 13, 2019
Free Oumph! dish at Busaba during National Vegetarian Week
Busaba Eathai is offering a free plate of vegan Thai Soyamari, made with Oumph!, during National Vegetarian Week, 13-19 May. "National Vegetarian Week is a perfect time to encourage more people to try vegetarian and vegan food, and for us to showcase our extensive vegetarian and vegan menu", says Terry Harrison, Managing Director at Busaba Eathai, which has 13 restaurants across London.
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April 25, 2019
Oumph! plant-based ribs, mince and burger launching in Sweden
With perfect timing for the barbecue season, the multi award-winning, plant-based Oumph! is launching three brand new products in Sweden: The Oumph! Burger, Oumph! Mince and Sticky Smokehouse Oumph! The new products are launching in Sweden from Monday the 6th of May, in ICA, Bergendahls and Axfood stores.
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April 8, 2019
Oumph! now on the menu at Butlin’s
Oumph! is now on the menu in The Diner at two of Butlin's resort’s. "We're pleased to see that a family focused establishment like Butlin's have chosen Oumph! to add value to their menu. No doubt this will be very welcome for the ever-increasing number of Oumph! fans among vegetarians, vegans and flexitarians", says Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress.
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March 26, 2019
New Thai salad dish with Oumph! now at Busaba
Thanks to the popularity of the two existing plant-based Oumph! dishes at Busaba Eathai, the London eatery has added a new Thai salad with Oumph! to their vegan menu offering. The Yam Pak Crispy Soya features Oumph! The Chunk, and is mixed with crispy vegetables and mixed leaves. The peanut dressing adds crunchiness, alongside a range of spicy, sweet and sour flavours.
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March 22, 2019
Gold award for Oumph! Thyme & Garlic and Bronze for the Oumph! Pizza in FreeFrom Food Awards
Plant-based Oumph! Thyme & Garlic won Gold and The Oumph! Pizza Italian Style was awarded Bronze at the FreeFrom Food Awards. Earlier this week Pulled Oumph! won first prize in no less than three categories in the prestigious World Food Innovation Awards: Best Plant-Based Product, Best Street Food Brand and Best Foodservice/Catering Product.
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March 18, 2019
Three top awards for Oumph! in World Food Innovation Awards
Pulled Oumph! from Swedish plant-based food manufacturer Food for Progress has won first prize in no less than three categories in the prestigious World Food Innovation Awards: Best Plant-Based Product Best Street Food Brand Best Foodservice/Catering Product
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March 1, 2019
Oumph! – Finalist in three categories in the World Food Innovation Awards
Multi-award winning plant-based Oumph! is receiving further recognition within the global food scene, and is now a finalist with their popular Pulled Oumph! in no less than three categories in the World Food Innovation Awards. Pulled Oumph! is a finalist in the following categories: Best Foodservice/Catering Product, Best Plant-Based Product and Best Street Food Brand.
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February 15, 2019
Oumph! launching at Lidl Sweden
Multi award-winning plant-based Oumph! is launching in Lidl Sweden this week, where Pulled Oumph! will be a staple in the store freezers. The launch kickstarts with a promotional campaign where Lidl Sweden will sell four different Oumph! products; Pulled Oumph!, Grilled Spiced, Thyme & Garlic and Kebab Spiced.
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February 12, 2019
New plant-based Oumph! dish at Busaba
Busaba adds a new plant-based Oumph! dish to their permanent menu, starting today 12th of February. The Vegan Weeping Tiger Jay is a marinated triple cooked Oumph! in a dark soya and ginger sauce with green beans, spring onion, Chinese chives and red chilli.
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January 29, 2019
The Oumph! Burger – Coming Soon!
This spring, Swedish food manufacturer Food for Progress is launching The Oumph! Burger, which is a plant-based premium burger for all burger lovers. The Oumph! Burger will be sampled for the first time at the Fastfood & Café trade show in Stockholm this week.
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January 25, 2019
Oumph! now in Tesco Ireland
Multi award-winning plant-based Oumph! is continuing its expansion into new markets, with Tesco Ireland. Five Oumph! products are part of the initial launch: Pulled Oumph!, Kebab Spiced, The Chunk, Salty & Smoky and Oumph! Pizza Italian Style.
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January 16, 2019
Oumph! sponsor the show kitchen at Vegan Life Live
Award-winning plant-based Oumph! is hosting the show kitchen at Vegan Life Live at London's Alexandra Palace 9-10 March, as this year’s official kitchen sponsor. Oumph!'s chefs Fredrik Kämpenberg and Peter Segerblom will be cooking alongside a number of guest chefs, showcasing the versatility of Oumph! which makes it suitable for home cooking as well as for food service.
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November 22, 2018
Two top awards for Oumph! – ‘Best New Food Product of the Year’ and ‘Best Food Product for Food Service’
Oumph! Kebab Spiced has won Best New Food Product of the Year, awarded by Food Matters Live. Oumph! The Chunk has been awarded Gold by the FreeFrom Eating Out Awards, in the category Food For Food Service. "We are excited and honoured to win two such prestigious awards", says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Food for Progress, the Swedish company behind Oumph!
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November 12, 2018
Anna-Kajsa Lidell from Food for Progress speaks at Food Matters Live
Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy, Food For Progress, is one of the speakers at the Brand Innovations and Emerging Ingredients in the Future of Free-From seminars at Food Matters Live at ExCeL, London, at 12.30 on the 21st of November.
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October 24, 2018
Oumph! sponsors VegFest London 27-28 October
Oumph! is sponsoring the cooking area at VegFest in London 27-28 October. Plant-based Oumph! is made from soya beans and organic herb and spice mixes, and free from gluten and dairy. At VegFest London, vegan food and lifestyle blogger Romy London will be demonstrating the versatility of Oumph! which makes is suitable for home cooking as well as food service.
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October 15, 2018
Meet award-winning plant-based Oumph! at SIAL Paris
Oumph! and Food for Progress are exhibiting their award-winning plant-based foods at SIAL 21-25/10. Stand 6 A 005. "Exhibiting at SIAL Paris is part of our expansion plans", says Anders Wallerman, co-founder and Managing Director at Food for Progress. "Oumph! has helped increase a flow of new consumers to try plant-based food, and we'd like for Oumph! to create the same impact in new markets".
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October 5, 2018
Oumph! now in 620 Holland & Barrett stores
Multi award-winning plant-based Oumph! is now available in 620 Holland & Barrett stores across the UK. 4 varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk. Oumph! is made from soya beans and organic herb and spice mixes, and free from gluten and dairy. It's versatile and easy to cook, which makes it suitable for home cooks as well as food services.
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September 27, 2018
Heat and Oumph! on Pizza Hut Sweden’s new menu
Pizza Hut Sweden is now launching a brand-new menu focusing on enhanced flavour sensations and heat. The menu features several new vegan and lacto-ovo vegetarian dishes, of which two include Oumph!: Baked Potato Skins and the BBQ No Meat Hot'n Sweet Pizza. Oumph! also becomes an option for those who want to choose their pizza topping themselves.
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September 27, 2018
Oumph! Kebab Spiced wins Best Vegan Meat award
Oumph! Kebab Spiced has been awarded Best Vegan Meat by PETA UK. PETA's verdict reads: "Oumph! produces a selection of vegan meats, all of which are very tasty. Our favourite variety, though, is Kebab, which is seasoned with a host of classic kebab spices. Once you taste it, you’ll know why it’s called Oumph!"
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September 7, 2018
Oumph! plant-based pizza finally in the UK
Oumph! are launching their plant-based frozen Italian Style pizza in 179 Tesco stores in the UK from 16th of September. The Oumph! Italian Style pizza is inspired by Italy with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph!, and organic and plant-based cheese. The pizza base is hand-stretched and baked in a wood-fired brick oven.
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August 29, 2018
From Atria to Food for Progress
Swedish food company Food for Progress, with plant-based brands like Oumph! and Beat, recruits Hans Mathiason as Head of Taste and Texture. He is trained in processed meats and comes from a position as product developer at Atria Scandinavia. Prior to that, he worked at Dafgård, where he held several different roles.
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August 14, 2018
From Lantmännen to Oumph!
Swedish food company Food for Progress hires Victoria Norviit as Brand and Category Manager for the vegan success Oumph! She comes from a position as Category Manager at Lantmännen Unibake.
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August 13, 2018
Oumph! x 3 at Wayne’s Coffee
Now there are more vegan options to choose from at Wayne's Coffee. Already today, you can power up your lunch with a fresh and filling Pulled Oumph!, lentil and sweet potato salad. Later in August, a new vegan wrap and bagel will also be launched.
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June 7, 2018
Oumph! enters the cooking stage at Just V Show in London 6-8 July
Award-winning Oumph! returns to Just V Show, in London 6-8 July, as this year’s official kitchen sponsor. Oumph!'s own chefs Fredrik Kämpenberg and Peter Segerblom will be cooking alongside a number of guest chefs, including Annabelle Randles aka The Flexitarian and Rob Warren - Veggie LAD demonstrating the versatility of Oumph! which makes is suitable for home cooking as well as food service.
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May 1, 2018
Norwegian Peppe’s Pizza goes Oumph!
Peppe's Pizza, Scandinavia's largest pizza chain with 76 restaurants, is now launching a plant-based menu including two different Oumph! pizzas and a burger. They are also adding Oumph! as an option for the guests who want to choose their topping themselves.
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April 18, 2018
Oumph! wins Silver and Bronze at FreeFrom Food Awards
Oumph! was awarded Silver in the Innovation category and Bronze in the Veggie Ready Meal category at the FreeFrom Food Awards 2018 at a ceremony in London last night. In the UK Oumph! is currently available at nearly 400 Tesco stores, Whole Foods Market and a number of independent retailers around the country.
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March 14, 2018
Tesco launches award-winning plant-based Oumph!
The award-winning and plant-based brand Oumph! is now available in nearly 400 Tesco stores across the UK. Three varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced and The Chunk, which is unseasoned. By adding Oumph! to its range, Tesco is continuing to respond to strong customer demand for plant-based foods.
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February 9, 2018
Two Oumph! products shortlisted in FreeFrom Food Awards
Wohoo! We're excited to announce that Oumph! has been shortlisted for two products in two different categories in the FreeFrom Food Awards 2018 in the UK. Pulled Oumph! and The Chunk are shortlisted in the Innovations category, and Pulled Oumph! is also shortlisted in the Veggie Ready Meals category.
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February 5, 2018
Food for Progress recruits from KRAV
Swedish Food for Progress, with brands like Oumph! and Beat, hires Nina Nilsson as Market Coordinator UK. Nina comes from a position as Account Manager Processing & International Trade at KRAV, a key player in the organic market in Sweden.
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February 2, 2018
Nick Jacobs joins Food for Progress as Head of Sales in the UK
Food for Progress, with brands like award-winning plant-based Oumph! and Beat, hires Nick Jacobs as Head of Sales in the UK. With his extensive experience and network, Nick Jacobs will be the right person to head the UK sales team as the demand for Oumph! is rapidly increasing in the UK.
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January 30, 2018
After Oumph! comes… the Oumph! pizza!
We are now introducing two new fully plant-based frozen pizzas in Swedish stores: Oumph! Grilled Style Pizza and Oumph! Italian Style Pizza. The pizzas have great crust, are baked in wood-fired brick ovens and topped with Oumph! Fast and good food that fills your stomach and also benefits the environment.
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January 12, 2018
Swedish Oumph! Product of the Year in Norway
Competing with 55 other products, Oumph! from Food for Progress, was awarded Foodservice Product of the Year by Norwegian NorgesGruppen and Asko. “A real innovation that hits many important points for innovation,” according to the jury.
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December 13, 2017
Food for Progress reinforces sales with Jonas Borg as Head of Private Label & Joint Ventures
Swedish food company Food for Progress, with brands like Oumph! and Beat, hires Jonas Borg. Jonas has many years of sales experience in the food industry behind him and will now be responsible for the two existing business areas, Private Label and Joint Venture.
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November 16, 2017
Try Oumph! at Thanksgiving Fair, Whole Foods Market Camden
Meet award-winning plant-based Oumph! at Whole Foods Market Camden this Saturday, as the store hosts a vegan Thanksgiving fair. The day will offer an indulgence in Thanksgiving treats as part of World Vegan Month, and to make sure to get you in the festive spirit! Saturday, 18th November, 11am – 7pm, Whole Foods Market Camden Town, Parkway, London NW1 7PN.
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November 10, 2017
Food for Progress nominated for Supplier of the Year
Swedish food company Food for Progress, with brands like Oumph! and Beat, may become Supplier of the Year in the Fast Food Awards, a competition that rewards good initiatives in the industry.
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November 6, 2017
RISE wants to give Swedish peas a chance
Swedish pea farming was severely affected by the closure of the Findus factory in Bjuv last spring. However, a group of RISE researchers are now co-investing with food companies Food for Progress, Lyckeby Starch and Findus Pea Farming Association in new products and new markets for the Swedish peas. “Give peas a chance” is the name of the project that will bring Swedish pea farming to a new level.
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October 30, 2017
Oumph! Pop-Up lunches at Whole Foods Market in London
To celebrate Vegan Month this November, Whole Foods Market is hosting a series of exclusive Pop-Up lunches in two of their London stores, serving award-winning plant-based Oumph! Tacos and Kebabs. The first Pop-Up lunches take place at Whole Foods Market Kensington Tuesday 31 October and Wednesday 1 November. 11.30am - 2.30pm.
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October 25, 2017
Food for Progress hires Peter Segerblom as Head of Food Concepts
Food for Progress, with brands like Oumph! and Beat, hires Peter Segerblom as Head of Food Concepts. Peter's previous work experience includes food and beverage management at O'Learys, as well as running restaurants and catering companies. In recent years he has been a food and drink consultant.
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September 26, 2017
Susanne Ekstedt from RISE is Food for Progress’ new top recruitment
Swedish food company Food for Progress, with brands like Oumph! and Beat, recruits Susanne Ekstedt as Head of Innovation. Susanne comes from RISE, Research Institutes of Sweden.
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September 18, 2017
OUMPH! Now at Whole Foods Market in the UK
Award-winning plant-based Oumph! is now avaliable at Whole Food Market stores in the UK. Four varieties are part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk. The Oumph! products are designed to create cravings for a wide audience, including families, foodies, chefs and fast food loving vegans.
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July 18, 2017
OUMPH! – A SUCCESS AT JUST V SHOW
Award-winning plant-based Oumph! was a great success at the recent Just V Show in London. Food for Progress launches award-winning Oumph! at Whole Food Market stores in the UK in September. Four products will be part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk. Oumph! is made from soya beans. It's completely plant-based, free from gluten, dairy and nuts.
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July 6, 2017
Oumph! launches at Whole Foods Market in the UK
Food for Progress launches award-winning Oumph! at Whole Food Market stores in the UK in September. Four products will be part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk. Meet Oumph! at the Just V Show, which co-locates with The Allergy & Free From Show in London's Olympia 7-9 July. Stand: V105.
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June 16, 2017
Food for Progress in research collaboration on sustainable food consumption
The Swedish Foundation for Environmental Strategic Research, Mistra, provides 45 million for research into sustainable consumption. Food for Progress, along with other sustainability food pioneers, such as ICA, Max and Oatly, will provide quick feedback to researchers about what works in practice that will move sustainable food consumption from niche to mainstream.
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June 14, 2017
Meet Oumph! New award-winning plant-based food from Sweden at Just V Show in London
Food for Progress presents Oumph! at the Just V Show, which co-locates with The Allergy & Free From Show in London's Olympia 7-9 July. Stand: V105. Oumph!, which is made from soya beans, has increased a flow of new consumers to the plant-based food sector, both in retail and food service. In 2016 Oumph! was awarded Food Product of the Year by the Swedish Grocers Federation.
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May 15, 2017
Oumph! won “Nicest New Product” in Norwegian The Nice Awards
Swedish food company Food for Progress won the “Nicest New Product” category with their Pulled Oumph! product in The Nice Awards, Norway's first vegan competition. The prize was awarded on Saturday at the Oslo Vegetarian Festival.
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March 13, 2017
Oumph! New award-winning plant-based food from Sweden at IFE 2017
Oumph! is a new mouth-watering food from the plant kingdom. Food for Progress presents Oumph! at IFE, International Food & Drinks Event, London 19-22 March. Stand: S3022a. Oumph! was awarded 'Food Product of the Year' in 2016 by the Swedish Grocers Federation. Oumph! increased the category growth in retail by 24% in Sweden over the past year.
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October 7, 2016
Oumph! awarded the 2016 Grocery of the Year
On Thursday evening (6 October), the Oumph! concept from Food for Progress took home the 2016 Grocery of the Year award.
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September 10, 2015
A playful, ambitious approach to societal challenges earns Food for Progress the 2015 Food Industry Award
Food for Progress Scandinavia wins the Food Industry Award for launching their product Oumph! with a playful yet ambitious approach. Keeping a close eye on societal challenges, an interdisciplinary team has approached sustainability with both respect and ambition.
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