December 13, 2017

​Food for Progress reinforces sales with Jonas Borg as Head of Private Label & Joint Ventures

Swedish food company Food for Progress, with brands like Oumph! and Beat, hires Jonas Borg. Jonas has many years of sales experience in the food industry behind him and will now be responsible for the two existing business areas, Private Label and Joint Venture.

– Jonas will be a “new” old addition to Food for Progress’ growing team. We welcome him back to the company that has changed fundamentally in the five years that Jonas has been in the service sector. Jonas’ understanding of food production and background in complex service sales is a strong combination. Now, we will be able to better meet the ever-increasing interest in plant-based food, says Lennart Bjurström at Food for Progress.

Jonas Borg has a long history in the food industry, including at Food for Progress, and has the last few years been working with staffing and recruitment. As the title Head of Private Label & Joint Venture suggests, he will now be in charge of developing the two existing business areas, Private Label and Joint Venture, in Sweden and abroad. Jonas started on 4 December and is part of the company’s sales team.

– I am really looking forward to contributing to Food for Progress’ continued success in Sweden and internationally. Coming to a “new company” where I already know several employees feels great! It will be a fun challenge to develop these two business areas, and help create excellent products for our existing and future customers, says Jonas Borg.

Food for Progress is a Swedish food company that joins forces to produce enough tasty, nutritious and climate-friendly food to feed all people on earth. In recent years the company has been very successful with awards such as the 2015 Food Industry Award and the 2016 Grocery of the Year Award, and is now nominated for Supplier of the Year, a competition that rewards good initiatives in the industry.

Food for Progress produces in particular Oumph! and Beat. Oumph! is currently available in Sweden, Denmark, Norway and Iceland. Recently, Oumph! was launched at Whole Foods UK.

For more information, please contact:
Lennart Bjurström, Heart of People & Process, Food for Progress

Jonas Borg, Head of Private Label & Joint Ventures, Food for Progress
+46(0)72-400 80 31,