April 27, 2020

​Next stop for Oumph! – the Netherlands!

Following the success in the Nordic countries, United Kingdom and Ireland, the multi award-winning plant-based brand Oumph! is now expanding into the Netherlands.

“We are excited to be introducing Oumph! to the Netherlands, following a lot of requests from Dutch consumers. Three Oumph! products is part of the initial launch. Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives”, says Carl Montelius, Head of Customer Relations at Food for Progress.

Oumph! is sold frozen. The initial Oumph! launch includes three varieties:

• Pulled Oumph! – Oumph! chunks in a flavourful barbecue sauce – delicious in tacos or burgers.

• Oumph! Thyme & Garlic – Oumph! chunks seasoned with garlic and thyme.

• Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.

Oumph! is now available in selected Jumbo stores.

About Oumph!

Oumph! is a favourite in Sweden, the Nordic countries and the United Kingdom.

Oumph! is made from soya beans, herbs and spices. It’s plant-based and free from gluten and dairy.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

Oumph! is available in supermarkets and on restaurants and fastfood menus all over Sweden, Norway, Denmark, Finland, Iceland, the United Kingdom and Ireland.

Recent top awards for Oumph!

Pulled Oumph! won three awards in important categories in the World Food Innovation Awards:

  • Best Plant-based Product
  • Best Streetfood Brand
  • Best Product for Foodservice/Catering
  • About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website