November 8, 2019

Mega success for The Oumph! Banger at Vegovision

Last weekend award-winning Swedish brand Oumph! launched their new sausage at Swedish vegan show Vegovision in Stockholm. The Oumph! Banger was an instant success with visitors, and was so sought after, that long queues quickly formed, with fans keen to taste a sample.

The Oumph! Banger is set to launch in the Nordic countries in spring 2020.

“We have been working for some time to create a plant-based sausage that can compare with any premium sausage on the market. A good sausage should have all the attributes one expects from a premium sausage: great taste, a good casing, good consistency and a well-balanced smokiness”, says Hans Mathiason, Head of Taste and Texture at Food for Progress, the company behind Oumph!

Swedish top vegan bloggers Amelia and Emma from Vegansk matlåda tasted Oumph! The Banger. Their verdict is:

”This sausage is definitely a game changer! There is no compromise with taste and texture, and we’re impressed with the sausage skin. We welcome amazing new products like this in the supermarkets, as it’s important to making plant-based alternatives more attractive to consumers”.

The Oumph! Banger is made from soya beans. It has a smokiness which means it works just as well as a hotdog, or in pasta dishes and stews. The sausage casing is made from algae and has the ‘snap’ you’d expect from a good sausage.

Oumph! The Banger is suitable for frying, cooking in the oven, barbecuing or grilling on an open fire.

Victoria Norviit, Brand and Category Manager at Food for Progress comments:

“Quite honestly, at Food for Progress, we were tired of plant-based sausages that don’t have the expected high standard, and this is why we developed Oumph! The Banger. For us it’s not enough that vegans will choose this banger over other competing brands – our aim is to reach the growing number of flexitarians and meat reducers. We’re convinced that Oumph! The Banger will do just that.”

The Oumph! Banger is set to launch in the Nordic countries in spring 2020.

About Oumph!

Oumph! is made from soya beans, herbs and spices. Oumph! is plant-based and it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

In the UK a variety of Oumph! products are available at Tesco, Asda, Holland & Barrett, Whole Foods Market, As Nature Intended, independent retailers as well as a number of food service companies, including Real Wrap Co., Sodexo and Thomas Franks. Oumph! is on the menu in restaurants chains such as Bella Italia, Chiquitos, Busaba Eathai and Hilton Hotels.

Recent awards for Oumph!

Oumph! and Food for Progress has received a number of prestigious awards both in Sweden and internationally. Most recently Pulled Oumph! recently won three awards in the World Food Innovation Awards:

• Best Plant-based Product

• Best Streetfood Brand

• Best Product for Foodservice/Catering

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful links

Oumph!

Food for Progress