March 26, 2019

New Thai salad dish with Oumph! now at Busaba

Thanks to the popularity of the two existing plant-based Oumph! dishes at Busaba Eathai, the London eatery has added a new Thai salad with Oumph! to their vegan menu offering.

The Yam Pak Crispy Soya features Oumph! The Chunk, and is mixed with crispy vegetables and mixed leaves. The peanut dressing adds crunchiness, alongside a range of spicy, sweet and sour flavours.

“The new salads are seasonal, healthy and lighter options for warmer and sunnier days. Our new Thai salads are nutritionally balanced and packed with flavour to emphasise Busaba’s living ethos, ‘Sookjai’ which means ‘happy heart’ and encourages guests to enjoy and savour good quality food and ingredients for optimal wellbeing”, says Terry Harrison, Managing Director at Busaba.

The Yam Pack Crispy Soya dish is the third Oumph! dish on Busaba’s menu. Last year they launched a plant-based version of their signature dish Thai Soyamari, followed by the Vegan Weeping Tiger Jay, which is a marinated triple cooked Oumph! in a dark soya and ginger sauce with green beans, spring onion, Chinese chives and red chilli.

Terry Harrison adds:

“All the dishes featuring Oumph! have been instant successes with our regular guests”. “Oumph! is an amazing soya meat replacement that is versatile and works very well for creating delicious dishes”.

Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress comments:

“I am delighted that Busaba now feature three Oumph! dishes on their menu. It shows that the ever-increasing number of vegetarians, vegans and flexitarians cannot be ignored. Oumph! is such a versatile ingredient that adds value to any menu.”

Four new top awards for Oumph!

Pulled Oumph! recently won three awards in important categories in the World Food Innovation Awards, which was presented at the International Food & Drinks Event (IFE).

• Best Plant-based Product

• Best Streetfood Brand

• Best Product for Foodservice/Catering

Oumph! Thyme & Garlic was recently awarded Gold in the FreeFrom Food Awards in the Store Cupboard category, and the Oumph! Pizza Italian Style was awarded Bronze in the Pizza & Pasta category.

Other recent awards for Oumph!

Oumph! Kebab Spiced – awarded ‘Best New Food Product of the Year’, Food Matters Live 2018.

• Oumph! The Chunk – awarded Gold ‘Food For Food Service’, FreeFrom Eating Out Awards 2018.

• Oumph! Kebab Spiced – awarded Best Vegan Meat 2018 by PETA UK.

• Pulled Oumph! – awarded Bronze in ‘Ready Meals’ category, FreeFrom Food Awards 2018.

• Oumph! The Chunk – awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.

About Busaba

Busaba is the home of truly delicious Thai food. Their signature fragrant flavours and aromas combined with fresh ingredients create a menu that balances classic Thai favourites with innovation straight from the kitchens of Bangkok.

Busaba was founded 20 years ago by Alan Yau, with their first restaurant on Wardour Street, Soho. They now have 13 restaurants throughout London and in addition to their relaxed, stylish and iconic interiors, their commitment to food innovation is a testament to their 20 year legacy.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website

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