February 2, 2018

Nick Jacobs joins Food for Progress as Head of Sales in the UK

Food for Progress, with brands like award-winning plant-based Oumph! and Beat, hires Nick Jacobs as Head of Sales in the UK. With his extensive experience and network, Nick Jacobs will be the right person to head the UK sales team as the demand for Oumph! is rapidly increasing in the UK.

“Since the launch of Oumph! in Sweden back in 2014 we have had a growth of more than 500% and as we now enter the UK market we see an incredible potential to continue that growth. We are thrilled to have Nick join our team, and we believe he is the perfect match for us to be successful in the UK”, says Lennart Bjurström, Heart of People & Process at Food for Progress.

Nick Jacobs will be working primarily with award-winning plant-based Oumph! products, which was recently launched at Whole Foods Market in the UK and is fast expanding in to supermarkets, the natural food sector and food service.

“Since its launch in Scandinavia, the unique Oumph! range has generated massive interest here in retail, food service and the manufacturing sector. These wonderful products make my job easy and I feel privileged to be able to introduce them to the UK”, comments Nick Jacobs.

Jacobs continues:

“The demand for plant-based products is growing, not just for vegans and vegetarians but also for committed carnivores wishing to eat less meat and enjoy a more sustainable diet. Oumph! is finally a range which ticks all of those boxes but is also truly delicious.”

About Oumph!

Oumph! is made from soya beans. It’s completely plant-based, free from gluten and dairy.

The Oumph! range of products are easy to cook. They are versatile and suitable to grill, boil, sauté, deep-fry or heat over an open fire.

The Pure Oumph! comes in three varieties: The Chunk, The Strip and The Filet. Pure Oumph! contains nothing but soya protein concentrate, water and salt.

Spicy Oumph! is an entire range of Oumph! products, seasoned with our own spice mixes such as: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, Salty & Smoky, Tandoori BBQ, Tarragon & Lemon, Grill Spiced and Bibim Oumph!

Oumph! is currently available in Sweden, Denmark, Norway, Finland, Iceland and the United Kingdom.

The Oumph! range is currently available in Whole Foods Market and an increasing number of independent shops around the UK. Four varieties are part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk, which is unflavoured.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Food for Progress has in recent years been very successful with awards such as the 2015 Food Industry Award and the Oumph! brand was awarded the 2016 Grocery of the Year.