July 18, 2017


Award-winning plant-based Oumph! from Food for Progress was a great success at the recent Just V Show in London. 

“We are really pleased with the fantastic reception we got at the Just V Show”, says Oumph! co-founder and Head of Progress Strategy for Food for Progress Anna-Kajsa Lidell. “The Oumph! products are designed to create cravings for a wide audience, including families, foodies, chefs and fast food loving vegans. It´s a great feeling that the UK audience seemed to love it”.

Vegan blogger comments include:

“Groundbreaking product alert. Stunning vegan meat alternative by Oumph! and I promise you are going to adore it”, Fat Gay Vegan.

“My favourite stall today”, My Vegan Kitchen.

“Can’t wait to see Oumph! launch at Whole Foods”, Romy London UK.

“Today, this stall – Oumph! – is amazing! Totally vegan, meaty & delicious!”, Happy Days Vegan.

Just V Show, which co-located with The Allergy & Free From Show, was visited by more than 37,500 people over three days.

“Oumph! represent what this show is all about; innovative new plant-based products hitting the market and there to be discovered and experienced by everyone, whatever their meat-free motivation. Oumph! were a hit at the show and rightly so; great products, great team!”, says event director Tom Treverton.

Oumph! launches at Whole Foods Market in the UK

Food for Progress launches award-winning Oumph! at Whole Food Market stores in the UK in September. Four products will be part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk.

About Oumph! and Food for Progress

Oumph! is made from soya beans. It’s completely plant-based, free from gluten, dairy and nuts.

The Oumph! range of products are easy to cook. They are versatile and suitable to grill, boil, sauté, deep-fry or heat over an open fire.

The Pure Oumph! comes in three varieties: The Chunk, The Strip and The Filet. Pure Oumph! contains nothing but soya protein concentrate, water and salt.

Spicy Oumph! is an entire range of Oumph! products, seasoned with our own spice mixes such as: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, Salty & Smoky, Tandoori BBQ, Tarragon & Lemon, Grill Spiced and Bibim Oumph!

Oumph! is part of a wider concept within Food for Progress and a tool for igniting positive change in the way we create, prepare and enjoy good food on a global scale.

Read more about Oumph! here!