January 19, 2021

Oumph! Balls are rolling into Ocado

Thanks to the successful launch of the award-winning plant-based Oumph! in Ocado last year, the world’s largest online grocer store has now added further Oumph! products to its offering, including Oumph! Balls, a plant-based version of classic Swedish meatballs.

“We’re really pleased to be able to offer our customers a new product from Oumph! The Oumph! Balls are an exciting addition to the collection and allow us to extend our huge range of vegetarian and vegan products. It’s great timing that we are able to bring these to customers in Veganuary too”, says Tom Gray, Buyer at Ocado.

Oumph! Balls are a real family favourite and will ‘roll’ perfectly into all your favourite dishes. The Oumph! Balls are made from soya. They’re high in fibre and free from gluten and dairy. SRRP: £3.50 (280 g) at Ocado.

“We are delighted that Ocado is launching further Oumph! products”, says Domenico Speciale, General Manager for LIVEKINDLY Collective in the UK.

“The Oumph! Balls are exceptional and anyone who loves a great meatball is going to love them. The balls complement the existing Oumph! range available on Ocado.com including Pulled Oumph!Oumph! Kebab Spiced, and Oumph! Smoky Bits, bringing even more choice to consumers.”

Oumph!’s sister brands Fry’s and Like Meat are also launching products in Ocado this January. LIVEKINDLY Collective recently acquired No Meat, Iceland Foods’ vegan meat alternative company, and a range of these products are also available in Ocado.

Domenico Speciale comments:

“The rapid growth of plant-based products continues. The brands within the LIVEKINDLY Collective are made to appeal to vegans, vegetarians, flexitarians, meat reducers and meat-eaters alike.”

About Ocado Retail

Ocado Retail Ltd is a joint venture between Marks & Spencer Group and Ocado Group. It is responsible for Ocado.com and Ocado Zoom, a same-day grocery service.

With over 639,000 active customers, we are the world’s largest dedicated online supermarket. Customers benefit from an unbeatable range of over 50k products – including big-name brands, the full M&S food range, and Ocado Own Label products – unbeatable service, with more than 97% orders accurate and on-time, and the most sustainable grocery proposition with the lowest levels of food waste (0.04%) of any British grocer.


Every order is carefully packed in one of our three distribution centres using world-leading software and technology. Shopping is then delivered direct to customers using a network of regional spokes in one of our vans. Ocado developed the first grocery shopping app in 2010 and continues to develop and innovate to offer their customers the best possible experience.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It’s plant-based and free from gluten and dairy.

Since its launch in Sweden and the Nordic countries in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by the Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Through strategic partnerships with seed growers, producers, and distributors, we are the only company in the plant-based food sector to own and operate the entire value chain.

As a collective of entrepreneurs and business leaders from across the globe, we are uniquely positioned to create impact with speed, at scale – because of our unique capabilities and purpose-driven mission to effect change through sustainable, cruelty-free plant-based alternatives.

Oumph!, The Fry Family Food Co.,LikeMeat and No Meat we are making plant-based eating the new normal and providing our customers with healthy, sustainable, delicious food options. Furthermore, we are communicating informative, entertaining and inspiring content about veganism and the environment through our lifestyle platform LIVEKINDLY.

For humanity, our home and those who share it with us. #LIVEKINDLY.

Useful Oumph! links

Oumph! website

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