June 7, 2018

Oumph! enters the cooking stage at Just V Show in London 6-8 July

Award-winning Oumph! returns to Just V Show, in London’s Olympia 6-8 July, as this year’s official kitchen sponsor. Oumph!’s own chefs Fredrik Kämpenberg and Peter Segerblom will be cooking alongside a number of guest chefs, including Annabelle Randles aka The Flexitarian and Rob Warren – Veggie LAD demonstrating the versatility of Oumph! which makes is suitable for home cooking as well as food service.

“Since Oumph! launched in the UK at Just V last year, we’ve seen an overwhelming response from consumers and food service partners”, says Henrik Åkerman, Marketing Director at Oumph! and Food for Progress. “We are really happy to be sponsoring the show kitchen this year and we promise to bring really tasty and inspiring dishes to the audience.”

Get your free ticket to Just V Show here. Meet Oumph! at stand V75 and the adjacent show kitchen.

“We are so happy to see Oumph! returning to Just V Show”, says Tom Treverton, Event Director of Just V Show and co-located events The Allergy & Free From Show and Love Natural Love You. “Now and again, brands come along that bring something new and exciting to the market. When this happens, we are always so keen to have them at the show in a meaningful way. Oumph! are one of those brands and their sponsorship of the show kitchen is a perfect platform to continue their introduction and growth within the UK market.” 

The show is now the biggest lifestyle show in Europe and expecting around 40 000 visitors this year.

The following Oumph! varieties are currently available in the UK

  • Pulled Oumph! – The top seller! Oumph! chunks in a flavourful BBQ sauce – delicious in tacos or burgers.
  • Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab.
  • Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.
  • Oumph! Thyme & Garlic – Oumph! chunks seasoned with garlic and thyme.
  • Oumph! is sold frozen and can currently be found in nearly 400 Tesco stores, Whole Foods Market, As Nature Intended, online via Alternative Store, and a number of indpendet stores across the UK.

    Oumph! is currently on offer, £2 per pack (280g) at Tesco, until 25 June. Regular retail price at Tesco £ 3.49.

    About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy. Oumph! is versatile and easy to cook. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

    Oumph! has grown rapidly of the past three years, and the brand has won several prestigious awards, including both the ‘Food Product of the Year’ in Sweden and Silver and Bronze respectively in two different categories in the FreeFrom Food Awards.

    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website 

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