March 1, 2019

Oumph! – Finalist in three categories in the World Food Innovation Awards

Multi-award winning plant-based Oumph! is receiving further recognition within the global food scene, and is now a finalist with their popular Pulled Oumph! in no less than three categories in the World Food Innovation Awards.

Pulled Oumph! is a finalist in the following categories: Best Foodservice/Catering Product, Best Plant-Based Product and Best Street Food Brand.

“It is fantastic to see that Oumph! is competing in the global market and far beyond the plant-based sector. We feel very honoured to be a finalist in these three important categories. We see this as further evidence that with our sharp focus on taste and food appeal we continue to drive the green protein shift forward”, says Henrik Åkerman, Marketing Director at Food for Progress.

FoodBev Media Senior Marketing Executive Matt Ferris comments:

“The prominence of plant-based products such as Oumph! in our mainstream categories shows the increasing demand for flexitarian options in both on-trade and off-trade markets. The World Food Innovation Awards really showcase some of the most ambitious new products and developments of the year from both new and established brands”.

The World Food Innovation Awards is one of the most established award schemes in the industry. The winners will be announced as part of a special ceremony at the Talking Trends stage, within The International Food & Drink Event (IFE) at the ExCeL, London, at 1:30pm on 18 March.

Apart from the three finalist places in the World Food Innovation Awards, three Oumph! product are currently also shortlisted in the FreeFrom Food Awards, and the brand has been nominated in the Best Vegan Brand category at the Veggie Awards!

Oumph! in the UK and Ireland

Oumph! is currently available in Tesco, Holland & Barrett, Whole Foods Market, As Nature Intended and a number of independent chains and stores across the UK.

Oumph! is on the menu at a number of cafés and restaurant chains in the UK, including Busaba, Hilton Hotels and Sodexo food services, with more to be announced this spring.

Oumph! recently launched at Tesco in Ireland.

Popular Oumph! products include Pulled Oumph!, Kebab Spiced, Thyme & Garlic, Salty & Smoky, The Chunk, and the Oumph! Pizza Italian Style.

Later on this spring a brand new product; The Oumph! Burger, will be launched into foodservice and retail.

Recent award wins for Oumph!

  • Oumph! Kebab Spiced – awarded ‘Best New Food Product of the Year’, Food Matters Live 2018.
  • Oumph! The Chunk – awarded Gold, ‘Food For Food Service’, FreeFrom Eating Out Awards 2018.
  • Oumph! Kebab Spiced – awarded Best Vegan Meat 2018, by PETA UK.
  • Pulled Oumph! – awarded Bronze in ‘Ready Meals’ category, FreeFrom Food Awards 2018.
  • Oumph! The Chunk – awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.

  • About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes.

    Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website

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