February 15, 2019

Oumph! launching at Lidl Sweden

Multi award-winning plant-based Oumph! is launching in Lidl Sweden this week, where Pulled Oumph! will be a staple in the store freezers.

The launch kickstarts with a promotional campaign where Lidl Sweden will sell four different Oumph! products; Pulled Oumph!, Grilled Spiced, Thyme & Garlic and Kebab Spiced.

“We are thrilled that Oumph! will be available at Lidl in Sweden, which will allow our popular products to reach a growing number of people who enjoy good, plant-based foods”, says Carl Montelius, Sales Director at Oumph! and Food for Progress.

Montelius continues:

“We see the launch with Lidl Sweden as a part of our expansion plans both in Sweden and in Europe”.

Lidl has 181 stores in Sweden, and prides itself on offering highest quality foods to competitive prices. Lidl is of the number one retailer in Europe and fourth largest in the world with over 10 000 stores.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. 

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, saut√©, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website