June 25, 2019

Oumph! now available at ASDA

Multi award-winning plant-based Oumph! is continuing its expansion in the UK, with ASDA. Five Oumph! products are part of the initial launch, which will take place the week commencing 1st of July: Pulled Oumph!, Kebab Spiced, The Chunk, Thyme & Garlic and The Oumph! Burger.

“We are delighted to confirm our launch with ASDA, as Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives”, says Laura Weadock, Account Manager at Oumph! and Food for Progress.

Gemma Rutter, Buying Manager, at ASDA comments:

“The plant-based category is expanding rapidly and with more consumers trying to reduce their meat consumption, Oumph! is perfect for them, for vegetarians and for vegans too. We’re very pleased to introduce high quality Oumph! products to our customers as a part of our expanding frozen vegan and free-from range”.

ASDA is the first supermarket in the UK to launch The Oumph! Burger.

“The Oumph! Burger launched in the Nordic countries earlier this year, and off the back of that we immediately saw a huge consumer demand in the UK – it’s sure to be a plant-based favourite on the barbecue this summer”, continues Laura Weadock.

The inspiration for The Oumph! Burger was based on a juicy rare burger, but the difference is that the Oumph! Burger is made with entirely plant-based ingredients. Like all Oumph! products, The Oumph! Burger is made with soya beans, and the fine red colour comes from beetroot.

The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder.

Oumph! at ASDA

  • Pulled Oumph! – Oumph! chunks in a flavourful barbecue sauce – delicious in tacos or burgers. SRRP: £3.49 (280 g)
  • Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab. SRRP: £3.49 (280 g)
  • Oumph! Thyme & Garlic – Oumph! chunks seasoned with garlic and thyme. SRRP: £3.49 (280 g)
  • Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt. SRRP: £3.49 (280 g)
  • The Oumph! Burger – Like all Oumph! products, The Oumph! Burger is made with soya beans, and the fine red colour comes from beetroot. The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder. SRRP: £3.49 (2-pack, 226 g)

  • About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It’s plant-based and free from gluten and dairy.

    Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

    In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

    Recent awards for Oumph!

    Pulled Oumph! recently won three awards in important categories in the World Food Innovation Awards, which was presented at the International Food & Drinks Event (IFE).

    • Best Plant-based Product.
    • Best Streetfood Brand.
    • Best Product for Foodservice/Catering.
    • Oumph! Thyme & Garlic was recently awarded Gold in the FreeFrom Food Awards in the Store Cupboard category.
    • Oumph! Kebab Spiced was awarded ‘Best New Food Product of the Year’, Food Matters Live 2018.
    • Oumph! The Chunk was awarded Gold ‘Food For Food Service’, FreeFrom Eating Out Awards 2018.Oumph! Kebab Spiced – awarded Best Vegan Meat 2018 by PETA UK.

    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website