August 26, 2020

Oumph! now available in Ocado

Leading UK online grocery retailer Ocado has launched Oumph! The initial launch features two products from the award-winning plant-based brand from Sweden: Pulled Oumph! and Oumph! Kebab Spiced.

“The interest in plant-based food and drink continues to rise as more people explore easy ways to change up their favourite meat-based meals. We’re always looking to provide our customers with new and exciting plant-based alternatives, so we’re delighted that Oumph! offers another delicious choice, while helping us to extend our huge range of vegetarian and vegan products at Ocado”, says Kerry Barker, Buyer at Ocado.

Nick Jacobs, Head of Sales for Oumph! in the UK comments:

“I am delighted that Ocado has agreed to launch our delicious Oumph! products. Sales of plant-based products are booming currently and as Oumph! appeals to vegans, vegetarians, flexitarians, meat reducers and meat-eaters alike. I’m confident that Ocado’s loyal customers will add the great taste of Oumph! to their Ocado basket.”

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

Two Oumph! products are part of the initial launch in Ocado:

• Pulled Oumph! – Oumph! chunks in a flavourful barbecue sauce, delicious in tacos or burgers. SRRP: £3.50 (280 g)

• Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix, just add fresh vegetables and sauces to create your own plant-based kebab. SRRP: £3.50 (280 g)

About Ocado

Established in 2000 to revolutionise the way customers do their shopping, Ocado is the world’s largest dedicated online grocery retailer and the first online-only supermarket in the UK. With capacity to deliver to over 74% of the UK population, every shopping bag is carefully packed in one of Ocado’s distribution centres using in-house designed software and technology. Shopping is then delivered direct to customers using a network of regional spokes in brightly coloured vans. With award-winning mobile apps for every platform, Ocado delivers over 50,000 products, including big-name brands, a range of over 650 Ocado Own Label products and a non-food selection.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It’s plant-based and free from gluten and dairy.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

About the LIVEKINDLY Collective

The LIVEKINDLY Collective is a portfolio of plant-based heritage and start-up brands including: The Fry Family Food Co., LikeMeat, Oumph! and lifestyle brand, LIVEKINDLY.

Committed to transforming our global food system at scale and the only company in the plant-based food sector to own and operate the entire value chain of production, the LIVEKINDLY Collective has established strategic partnerships with seed growers, producers, distributors, and has invested in infrastructure to transform traditional meat production facilities to plant-based products.

LIVEKINDLY Collective and its portfolio of brands are creating delicious plant-based food without the need for animals or the depletion of natural resources—with a mission of making plant-based living the new normal. We’re bringing kindness where it belongs: to your plate.

Useful Oumph! links

Oumph! website

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