October 5, 2018

Oumph! now in 620 Holland & Barrett stores

Multi award-winning plant-based Oumph! is now available in 620 Holland & Barrett stores across the UK. Four varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk.

“We are delighted that Holland & Barrett have agreed to launch Oumph!, further expanding the opportunities for our growing number of loyal customers to purchase Oumph!”, says Nick Jacobs, Head of Sales for Oumph! in the UK.

“With Holland & Barrett stores in so many UK high streets, consumers do not have to travel far to buy their favourite Oumph!”

Nick Jacobs continues:

“In Scandinavia Oumph! has helped increase a flow of new consumers to try plant-based food, and we’d like for Oumph! to create the same impact in the UK”.

Holland & Barrett is Europe’s largest health and wellness retailer, leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands.

“Veganism is growing rapidly in the UK and Oumph! is a fantastic meat replacement product for people that enjoy a plant based diet; making it a great addition to the Holland & Barrett range”, says Ian Chant, Head of Food at Holland & Barrett.

Oumph! at Holland & Barrett

  • Pulled Oumph! – The top seller! Oumph! chunks in a flavourful BBQ sauce – delicious in tacos or burgers.
  • Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab.
  • Oumph! Thyme & Garlic – Oumph! chunks seasoned with garlic and thyme.
  • Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.
  • Oumph! will be sold at Holland & Barrett at £3.75 (280 g).

    About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy. 

    Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. 

    In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.


    Oumph! has grown rapidly of the past three years, and the brand has won several prestigious awards, including both the ‘Food Product of the Year’ in Sweden and Silver and Bronze respectively in two different categories in the FreeFrom Food Awards.

    Recently Oumph! Kebab Spiced was awarded Best Vegan Meat by PETA UK in their Vegan Food Awards 2018.

    Pulled Oumph! and Oumph! The Chunk are shortlisted in the FreeFrom Eating Out Awards in the category ‘Foods Manufactured For Food Service’.

    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website