April 8, 2019

Oumph! now on the menu at Butlin’s

Award-winning plant-based Oumph! is now on the menu in The Diner, at Butlin’s Minehead and Bognor Regis Resort’s. Oumph! is offered as a plant-based option in a selection of dishes on both the starter and the main course section of the menu.

“We are really proud of our exciting new menu in The Diner and are pleased to be offering our guests the choice of Oumph! as a vegan topping on our Traditional Tacos as well as the House Cobb Salad. Our new menu features everything from authentic American dishes and build your own burgers to delicious thick shakes, delighting our guests and providing great value for money,” says Jenny Cooper, Head of F&B and Retail Marketing at Butlin’s.

At Butlin’s one of the best things about getting away is giving yourself the time to do things you don’t often get to do at home, and Butlin’s know that sitting down together to enjoy a meal as a family can be one of those things.

Jenny Cooper continues:

“In the past year we have seen increased demand for us to offer a wider variety of vegetarian and vegan menu options. Oumph! is the perfect choice since it is very versatile and suitable in a range of different dishes. The fact that it’s not only vegan but also gluten-free is an added bonus.”

Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress comments:

“We’re pleased to see that a family focused establishment like Butlin’s have chosen Oumph! to add value to their menu. No doubt this will be very welcome for the ever-increasing number of Oumph! fans among vegetarians, vegans and flexitarians.”

Top awards for Oumph!

The Oumph! product on the Butlin’s menu is the Oumph! Thyme & Garlic, which recently was awarded Gold in the FreeFrom Food Awards in the UK.

Pulled Oumph! recently won three awards in important categories in the World Food Innovation Awards, which was presented at the International Food & Drinks Event (IFE).

• Best Plant-based Product

• Best Streetfood Brand

• Best Product for Foodservice/Catering

Other recent awards for Oumph!

Oumph! Kebab Spiced – awarded ‘Best New Food Product of the Year’, Food Matters Live 2018.

• Oumph! The Chunk – awarded Gold ‘Food For Food Service’, FreeFrom Eating Out Awards 2018.

• Oumph! Kebab Spiced – awarded Best Vegan Meat 2018 by PETA UK.

• Pulled Oumph! – awarded Bronze in ‘Ready Meals’ category, FreeFrom Food Awards 2018.

• Oumph! The Chunk – awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. 

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website