September 7, 2018

Oumph! plant-based pizza finally in the UK

Oumph! are launching their plant-based frozen Italian Style pizza in 179 Tesco stores in the UK from 16th of September.

The Oumph! Italian Style pizza is inspired by Italy with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph!, and organic and plant-based cheese. The pizza base is hand-stretched and baked in a wood-fired brick oven.

“At Food for Progress we believe in mouth-watering food that is kinder to the environment”, says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy. “With our pizza we hope to reach new consumer groups beyond the core vegan and vegetarian fan base”.

Lidell continues:

“There is an increasing demand for plant-based options. With all due respect to slow-cooking, often we just don’t have time to cook. This is when we need good, fast food that tastes great – like the Oumph! pizza!”

The Oumph! Italian Style pizza is already a huge success in Sweden, Norway, Denmark and Finland. In some stores the success was unexpected and the pizza sold out within a couple of days!

Place the frozen pizza directly from the freezer (unwrapped) on a baking tray in the middle of a preheated oven (Electric 220 °C/Hot Air 200 °C/Gas Mark 6) for 7-9 minutes. Done!

Oumph! at Tesco

The Oumph! Italian Style Pizza is launched in 179 Tesco stores from 16th of September, where you’ll find it in the freezer section. The 400 g pizza costs £3.99.

Also on 16th of September, Tesco will launch the Oumph! Salty & Smoky, alongside current Oumph! products in Tesco’s frozen section; Pulled Oumph!, Oumph! Kebab Spiced and Oumph! The Chunk. RSP £3.49 per pack (280 g).

  • Oumph! Salty & Smoky – With its salty, smoky and slightly sweet taste Oumph! Salty & Smoky is a perfect partner for brunch, served with American pancakes, or in a bagel. Try it with a full English breakfast, or in an Oumph! ‘O.L.T.’
  • Pulled Oumph! – The top seller! Oumph! chunks in a flavourful BBQ sauce – delicious in tacos or burgers.
  • Oumph! Kebab Spiced – Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab.
  • Oumph! The Chunk – This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.

  • About Oumph!

    Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy. Oumph! is versatile and easy to cook. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

    Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.


    Oumph! has grown rapidly of the past three years, and the brand has won several prestigious awards, including both the ‘Food Product of the Year’ in Sweden and Silver and Bronze respectively in two different categories in the FreeFrom Food Awards.

    Oumph! is currently nominated in the Best Vegan ‘Meat’ category in the VegFest UK Awards, the Oumph! Kebab Spiced is shortlisted in the ‘Best Vegan Meat’ category of PETA’s 2018 Vegan Food Awards, and Pulled Oumph! and Oumph! The Chunk are shortlisted in the FreeFrom Eating Out Awards in the category ‘Foods Manufactured For Food Service’.

    About Food for Progress

    Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

    Useful Oumph! links

    Oumph! website