October 5, 2020

Oumph! Smoky Bits now at Morrisons

Award-winning plant-based Oumph! has launched three new products at Morrisons stores across the UK. The initial launch includes Pulled Oumph!, Oumph! Kebab Spiced and Oumph! Smoky Bits.

“We are delighted that Morrisons is adding three Oumph! products to its plant based range and in particular that they are the first UK retailer to launch our delicious Oumph! Smoky Bits”, says Nick Jacobs, Head of Sales at Oumph! in the UK.

Oumph! Smoky Bits is a wheat based product which is suitable to fry and serve in plant-based carbonara, pies, omelettes and a range of other dishes.

“Oumph! Smoky Bits is versatile and suitable for anyone who’s been looking for a really good plant-based alternative to bacon or ham”, says Victoria Norviit, Brand & Category Manager at Oumph! in Sweden. “We believe that Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas”.

Oumph! Smoky Bits, Pulled Oumph! and Oumph! Kebab Spiced are sold frozen. They are available in Morrisons now.

About Oumph!

Oumph! is food from the plant kingdom. Available in unseasoned editions and with seasonings as well as the as The Oumph! Pizza and The Oumph! Burger – which was recently awarded Vegan Burger of the Year.

Since its launch in Sweden and the Nordics in 2015 award-winning Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland and the Netherlands.

About the LIVEKINDLY Collective

The LIVEKINDLY Collective is a portfolio of plant-based heritage and start-up brands including: The Fry Family Food Co., LikeMeat, Oumph! and lifestyle brand, LIVEKINDLY.

Committed to transforming our global food system at scale and the only company in the plant-based food sector to own and operate the entire value chain of production, the LIVEKINDLY Collective has established strategic partnerships with seed growers, producers, distributors, and has invested in infrastructure to transform traditional meat production facilities to plant-based products.

LIVEKINDLY Collective and its portfolio of brands are creating delicious plant-based food without the need for animals or the depletion of natural resources—with a mission of making plant-based living the new normal. We’re bringing kindness where it belongs: to your plate.

Useful Oumph! links

Oumph! website