October 12, 2020

Oumph! to launch at Sainsbury’s

Award-winning plant-based Oumph! is launching Oumph! Kebab Spiced in Sainsbury’s stores across the UK from October 12th.

Oumph! Kebab Spiced is made from soya and a unique blend of herbs and spices.The versatility of Oumph! Kebab Spiced means it not only tastes awesome served in classic kebab dishes, it’s also amazing in wraps, stir-frys, as a pizza topping and in plant-based fusion dishes.

Awards for Oumph! Kebab Spiced include Best New Food Product of the Year – Food Matters Live, UK (2019) and Best Vegan Meat – PETA UK (2019).

“We are excited to launch Oumph!’s Kebab Spiced at Sainsbury’s as we continue to expand our plant-based offering and increase the variety of products available to meet consumer demand”, says Rosie Bambaji, Plant-based Buyer at Sainsbury’s.

Laura Weadock, Head of Retail Sales at Oumph! in the UK comments:

“We are delighted that Sainsbury’s is adding Oumph! to its frozen plant-based range and will be available to it customers from the 12th of October”. 

About Oumph!

Oumph! is food from the plant kingdom. Available in unseasoned editions and with seasonings as well as the as Oumph! Smoky Bits, The Oumph! Pizza and The Oumph! Burger – which was recently awarded Vegan Burger of the Year.

Since its launch in Sweden and the Nordics in 2015 award-winning Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland and the Netherlands.

About the LIVEKINDLY Collective

The LIVEKINDLY Collective is a portfolio of plant-based heritage and start-up brands including: The Fry Family Food Co., LikeMeat, Oumph! and lifestyle brand, LIVEKINDLY.

Committed to transforming our global food system at scale and the only company in the plant-based food sector to own and operate the entire value chain of production, the LIVEKINDLY Collective has established strategic partnerships with seed growers, producers, distributors, and has invested in infrastructure to transform traditional meat production facilities to plant-based products.

LIVEKINDLY Collective and its portfolio of brands are creating delicious plant-based food without the need for animals or the depletion of natural resources—with a mission of making plant-based living the new normal. We’re bringing kindness where it belongs: to your plate.

Useful Oumph! links

Oumph! website