Swedish award-winning plant-based brand Oumph! has seen a 400% increase in sales in the UK the first four months of this year, compared to the same period last year.
“The positive development is thanks to increased consumer demand and wider distribution, as well as a strong launch in Tesco with Oumph! Sticky Smokehouse in January, successful campaigns during Veganuary and National Vegetarian Week, coupled with the current increase in demand for plant-based foods”, says Laura Weadock, retail manager for Oumph! in the UK.
Popular Oumph! products available in the UK include Pulled Oumph!, Oumph! Kebab Spiced, The Chunk and The Oumph! Burger. The Oumph! Burger, which was recently awarded Best Vegan Burger 2020, saw an increase in sales in Asda of 30% during National Vegetarian Week in May.
Thanks to consumer demand The Oumph! Pizza is now back in Tesco stores.
Oumph! is available in Tesco, Asda, Holland & Barrett, Whole Foods Market and a number of independent stores across the UK, as well as in foodservice.
Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It’s plant-based and free from gluten and dairy.
In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.
Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.
About Food for Progress
Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.
Useful Oumph! links