Award-winning Oumph! is launching into a new segment in the UK, with plant-based food-to-go products. The launch is thanks to a successful collaboration with award-winning Bristol based Real Wrap Co.
Distribution for the range starts 30 September into over 35 universities across the UK, as well as hospitals, schools, colleges and retail outlets.
The launch includes both cold and hot eats, focusing on global fusion and bold flavours, including a ‘Philly Style’ Sourdough Hot Pocket and BBQ Sriracha Baguette.
“We are extremely excited to be working with Oumph!”, says Chloe Somerville, Head of Brand at Real Wrap Co. “The demand for innovative plant-based food-to-go is growing daily, particularly with the rise of flexitarians looking to reduce meat consumption. For us, Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal for sandwiches and hot eats.”
Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Oumph! and Food for Progress, comments:
“The Real Wrap Co. is a perfect partner for us, as they share our values in creating plant-based foods which focuses on food appeal. We’re pleased that our products will be reaching students and hospitals, to help a larger audience find tasty plant-based foods”.
The product range includes:
About the Real Wrap Co.
Award-winning Bristol based Real Wrap Co. produces over 13 million food-to-go products each year, distributing nationwide. The company prides themselves on creating innovative food-to-go as well as classics with a twist. They were recently ranked 41st fastest growing company in the UK as part of the Sunday Times Fast Track 100. They are currently ranked no.1 sandwich provider on the TUCO framework for university procurement.
Oumph! is made from soya beans, herbs and spices.
Oumph! is plant-based and it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.
In the UK a variety of Oumph! products are available at Tesco, Asda, Holland & Barrett, Whole Foods Market, As Nature Intended, independent retailers as well as café and restaurant chains.
Recent awards for Oumph!
Pulled Oumph! recently won three awards in important categories in the World Food Innovation Awards:
• Best Plant-based Product
• Best Streetfood Brand
• Best Product for Foodservice/Catering
About Food for Progress
Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.