Pulled Oumph! from Swedish plant-based food manufacturer Food for Progress has won first prize in no less than three categories in the prestigious World Food Innovation Awards:
The awards were presented today, the 18th of March at the International Food & Drinks Exhibition (IFE) at London’s ExCeL. The jury was made up of an international panel of 14 seasoned industry experts from a range of food industry sectors.
The composite reasoning of the judging panel in selecting Oumph! was:
“Innovative, on-trend product with many versatile possibilities, satisfying the demand for vegan options. Food for Progress offers a healthy alternative to animal protein in an attractive presentation, good for the planet and good for the people.”
“Can a plant-based product delight the street food market? Food for Progress have produced a product which offers plenty of benefit, and presented in packaging that is sure to tempt the most meat-hardy of people. The brand is very on trend with the ‘dirty vegan’ movement, helping to bridge the gap between meat-free eating and classic comfort foods/great taste. This is a foodservice operator’s dream; a good quality, flavoursome vegan option to rival any meat options.”
Anna-Kajsa Lidell, co-founder and Head of Progress Strategy at Food for Progress comments:
“This is incredible news for our company and we are so proud of these awards! Not only does it highlight the fact that our products have a superior quality in terms of taste, texture and overall concept, but it is also amazing and encouraging to see that a plant-based product can win general categories that are open to all”.
The World Food Innovation Awards is one of the most established award schemes in the industry. The World Food Innovation Awards is now in its 5th year and received 380 entries from over 33 countries in 2019.
“In a highly competitive year, we’ve been given a unique glimpse into the latest and greatest food industry innovations, and we have marvelled at the calibre of our entrants”, says Matt Ferris, FoodBev Media Senior Marketing Executive.
“With our jury – which was made up of an international panel of 14 seasoned industry experts – choosing Oumph! as the winner in three important categories highlights the increasing demand for flexitarian options in both foodservice and retail on a global scale”.
Apart from the three wins in the World Food Innovation Awards, three Oumph! product are currently also shortlisted in the FreeFrom Food Awards, and the brand has been nominated in the Best Vegan Brand category at the Veggie Awards!
“We’re incredibly happy with the praise Oumph! is receiving in the UK”, says Anders Wallerman, co-founder and CEO at Food for Progress. “We see an increase in demand across the board, from retailers, foodservice companies, restaurant chains and of course mostly importantly – the consumers!”
Recent awards for Oumph!
• Oumph! Kebab Spiced – awarded ‘Best New Food Product of the Year’, Food Matters Live 2018.
• Oumph! The Chunk – awarded Gold, ‘Food For Food Service’, FreeFrom Eating Out Awards 2018.
• Oumph! Kebab Spiced – awarded Best Vegan Meat 2018, by PETA UK.
• Pulled Oumph! – awarded Bronze in ‘Ready Meals’ category, FreeFrom Food Awards 2018.
• Oumph! The Chunk – awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.
Oumph! in the UK and Ireland
Oumph! is currently available in Tesco, Holland & Barrett, Whole Foods Market, As Nature Intended and a number of independent chains and stores across the UK.
Oumph! is on the menu at a number of cafés and restaurant chains in the UK, including Busaba, Hilton Hotels and Sodexo food services, with more to be announced this spring.
Oumph! recently launched at Tesco in Ireland.
Popular Oumph! products include Pulled Oumph!, Kebab Spiced, Thyme & Garlic, Salty & Smoky, The Chunk, and the Oumph! Pizza Italian Style.
Later on this spring a brand new product; The Oumph! Burger, will be launched into foodservice and retail.
Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes.
Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as for food services. It’s suitable to grill, boil, sauté, deep-fry or simply heat over an open fire. In addition, it’s high in protein and fibre, and a great source of iron and folic acid, as well has having a low impact on the climate.
Since its launch in Sweden and Nordic countries in 2015, Oumph! has become a favourite with a wide ranging audience, including millennials, foodies, families, chefs and fast-food loving flexitarians and vegans.
About Food for Progress
Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.
Useful Oumph! links