November 22, 2018

Two top awards for Oumph! – ‘Best New Food Product of the Year’ and ‘Best Food Product for Food Service’

Oumph! Kebab Spiced has won Best New Food Product of the Year, awarded by Food Matters Live.

Oumph! The Chunk has been awarded Gold by the FreeFrom Eating Out Awards, in the category Food For Food Service.

“We are excited and honoured to win two such prestigious awards”, says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Food for Progress, the Swedish company behind plant-based success brand Oumph!

Anna-Kajsa Lidell continues:

“We are currently building collaborations with restaurants and food service companies in the UK and we believe these awards will help put Oumph! on the map.”

Plant-based food is one of the mega trends in food at the moment, and restaurants are picking up the pace. In the UK Oumph! is currently on the menu in Busaba, Hilton Hotels and Sodexo food services.

In Sweden and the other Nordic countries, the Oumph! products is on the menu in a number of leading fast food, cafe and restaurant chains, including Max Burgers, O’Learys Sports bars, Wayne’s Coffee, Peppe’s Pizza and Pizza Hut.

“We aim to further build on this success in the UK. When more and more restaurants put the brand name Oumph! on their menus, it helps reassure the consumers that they are getting a high quality plant protein product. It also highlights a product that has the potential to really ignite a change towards resource efficient, climate friendly food consumption, due to its epic texture and taste”, says Anna-Kajsa Lidell.

Oumph! launched in Tesco earlier this year, where five products are listed – including the plant-based Oumph! Pizza Italian Style. A selection of Oumph! products are also available in Holland & Barrett, Whole Foods Market and a number of independent chains and stores across the UK.

Popular Oumph! products include Pulled Oumph!, Kebab Spiced, Thyme & Garlic, Salty & Smoky, The Chunk, and the Oumph! Pizza Italian Style.

About Oumph!

Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

In the first year of trading Oumph! contributed to a category growth of 24% in Sweden and 22% in Norway respectively.

Oumph! Awards in 2018

• Oumph! Kebab Spiced – awarded Best Vegan Meat by PETA UK.

• Pulled Oumph! – awarded Bronze in ‘Ready Meals’ category, FreeFrom Food Awards 2018.

• Oumph! The Chunk – awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.

• Oumph! Kebab Spiced – awarded ‘Best New Food Product of the Year’, Food Matters Live.

• Oumph! The Chunk – awarded Gold ‘Food For Food Service’, FreeFrom Eating Out Awards.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.